Get ready for the selling of "clean coal." A $40 million industry-sponsored marketing and lobbying campaign has launched, with one national television spot featuring a farmer, a teacher, and a woman in a white lab coat declaring: "I believe"—while a voiceover describes how coal can be burned in an environmentally friendly manner.
With coal-rich swing states such as Pennsylvania, Ohio, and West Virginia critical to the Presidential race, both Barack Obama and John McCain have endorsed the idea that coal is well on its way to becoming a benign energy source. Obama's primary campaign in Kentucky sent out flyers in May showing the smiling Democratic candidate, a coal barge, and the message "Barack Obama believes in clean Kentucky coal."
The catch is that for now—and for years to come—"clean coal" will remain more a catchphrase than a reality. Despite the eagerness of the coal and power industries to sanitize their image and the desire of U.S. politicians to push a healthy-sounding alternative to expensive foreign oil and natural gas, clean coal is still a misnomer.
Environmental legislation enacted in 1990 forced the operators of coal-fired power plants to reduce pollutants that cause acid-rain. But such plants, which provide half of U.S. electricity, are the country's biggest source of greenhouse-gas emissions linked to global warming. No coal plant can control its emissions of heat-trapping carbon dioxide. "Clean coal' is like a healthy cigarette,'" says Blan Holman, an attorney with the Southern Environmental Law Center in Charleston, S.C. "It doesn't exist."
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